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Food Truck Market: ZIP 87120

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 87120 is a car-dependent urban area. Walkability scores 10.0/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 87120 is an urban area with low foot traffic. with a population of 66,097 and household incomes above the national median ($86,907). With 6 food trucks and 67 restaurants, this is an active food scene.

Area Profile

66,097

Population

$86,907

Median Income

+17% vs. national

Urban

Area Type

10.0/20

Foot Traffic

Very Car-Dependent

Median Age: 40.2 — older demographic, may prefer sit-down options.

College-Educated: 28.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 87120.

Food Trucks

Moderate — proven market

0.9 per 10K residents

Sit-Down Restaurants

3.9 per 10K residents

Fast Food / Counter

6.2 per 10K residents

What this means: Food trucks are 8.2% of the food scene here (6 trucks vs. 67 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,429

Median Gross Rent

$300 K

Median Home Value

Bank Branches

$2.7 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.