Is ZIP 87124 a good market for a food truck?

ZIP 87124 scores 80/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 87124?

The median household income in ZIP 87124 is $82,278, 10% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › New Mexico › ZIP 87124

Food Truck Costs Near Rio Rancho, NM (87124)

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 87124 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 87124 is an urban area. with a population of 58,402 and household incomes above the national median ($82,278). There are 73 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

58,402

Population

$82,278

Median Income

+10% vs. national

Urban

Area Type

Median Age: 40.8 — older demographic, may prefer sit-down options.

College-Educated: 23.2% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 87124.

Sit-Down Restaurants

4.1 per 10K residents

Fast Food / Counter

8.4 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,380

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$1 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.