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Food Truck Market: ZIP 89117

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89117 has strong foot traffic at 13.4/20 on the EPA walkability index. Income near the national average ($75,145). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89117 is an urban area with moderate foot traffic. with a population of 58,082 and household incomes above the national median ($75,145). The area has 135 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

58,082

Population

$75,145

Median Income

+1% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 41.1 — older demographic, may prefer sit-down options.

College-Educated: 24.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89117.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

11.5 per 10K residents

Fast Food / Counter

11.7 per 10K residents

What this means: Food trucks are 2.2% of the food scene here (3 trucks vs. 135 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,802

Median Gross Rent

$510 K

Median Home Value

Bank Branches

$3.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 135 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.