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Food Truck Market: ZIP 89146

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89146 has strong foot traffic at 14.5/20 on the EPA walkability index. Income slightly below the national average ($62,899). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89146 is an urban area with moderate foot traffic. with a population of 22,150 and household incomes near the national median ($62,899). There are 148 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,150

Population

$62,899

Median Income

-16% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 38.8 — mixed-age market, broad menu appeal.

College-Educated: 16.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89146.

Sit-Down Restaurants

42.4 per 10K residents

Fast Food / Counter

24.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,528

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$1.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.