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Food Truck Market: ZIP 89109

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89109 has strong foot traffic at 13.7/20 on the EPA walkability index. Income slightly below the national average ($53,684). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89109 is an urban area with moderate foot traffic. with a population of 6,504 and household incomes near the national median ($53,684). The area has 289 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

6,504

Population

$53,684

Median Income

-28% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 45.6 — older demographic, may prefer sit-down options.

College-Educated: 33.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 89109.

Food Trucks

Low competition — room to establish

4.6 per 10K residents

154

Sit-Down Restaurants

236.8 per 10K residents

135

Fast Food / Counter

207.6 per 10K residents

What this means: Food trucks are 1.0% of the food scene here (3 trucks vs. 289 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,442

Median Gross Rent

$550 K

Median Home Value

Bank Branches

$150 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $53,684.

Low Competition, Proven Demand

Only 3 food trucks registered here against 289 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.