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Food Truck Market: ZIP 89119

Opportunity Score

50 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89119 scores 13.1/20 for walkability — foot traffic is there. Income levels run 37% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 89119 is an urban area with moderate foot traffic. with a population of 50,196 and household incomes below the national median ($46,960). The area has 194 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

50,196

Population

$46,960

Median Income

-37% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 14.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89119.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

18.3 per 10K residents

102

Fast Food / Counter

20.3 per 10K residents

What this means: Food trucks are 2.0% of the food scene here (4 trucks vs. 194 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,252

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $46,960.

Low Competition, Proven Demand

Only 4 food trucks registered here against 194 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.