Home › Nevada › ZIP 89121

Food Truck Market: ZIP 89121

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89121 has strong foot traffic at 13.3/20 on the EPA walkability index. Income slightly below the national average ($55,758). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89121 is an urban area with moderate foot traffic. with a population of 68,406 and household incomes near the national median ($55,758). The area has 111 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

68,406

Population

$55,758

Median Income

-25% vs. national

Urban

Area Type

13.3/20

Foot Traffic

Walkable

Median Age: 36.8 — mixed-age market, broad menu appeal.

College-Educated: 10.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89121.

Food Trucks

Low competition — room to establish

0.4 per 10K residents

Sit-Down Restaurants

5.0 per 10K residents

Fast Food / Counter

11.3 per 10K residents

What this means: Food trucks are 2.6% of the food scene here (3 trucks vs. 111 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,383

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 111 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.