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Food Truck Market: ZIP 89120

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89120 has decent foot traffic at 12.0/20 on the EPA walkability index. Income near the national average ($74,688). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89120 is an urban area with moderate foot traffic. with a population of 23,389 and household incomes above the national median ($74,688). The area has 33 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

23,389

Population

$74,688

Median Income

+0% vs. national

Urban

Area Type

12.0/20

Foot Traffic

Walkable

Median Age: 40.0 — older demographic, may prefer sit-down options.

College-Educated: 19.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89120.

Food Trucks

Low competition — room to establish

1.3 per 10K residents

Sit-Down Restaurants

6.0 per 10K residents

Fast Food / Counter

8.1 per 10K residents

What this means: Food trucks are 8.3% of the food scene here (3 trucks vs. 33 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,508

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$320 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 33 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.