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Food Truck Market: ZIP 89074

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89074 has decent foot traffic at 12.0/20 on the EPA walkability index. Income near the national average ($87,407). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89074 is an urban area with moderate foot traffic. with a population of 52,388 and household incomes above the national median ($87,407). There are 58 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

52,388

Population

$87,407

Median Income

+17% vs. national

Urban

Area Type

12.0/20

Foot Traffic

Walkable

Median Age: 40.5 — older demographic, may prefer sit-down options.

College-Educated: 27.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 89074.

Sit-Down Restaurants

3.8 per 10K residents

Fast Food / Counter

7.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,883

Median Gross Rent

$460 K

Median Home Value

Bank Branches

$6.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.