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Food Truck Market: ZIP 89123

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89123 has decent foot traffic at 12.4/20 on the EPA walkability index. Income near the national average ($84,428). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89123 is an urban area with moderate foot traffic. with a population of 58,205 and household incomes above the national median ($84,428). There are 166 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

58,205

Population

$84,428

Median Income

+13% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 43.1 — older demographic, may prefer sit-down options.

College-Educated: 23.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89123.

Sit-Down Restaurants

11.0 per 10K residents

102

Fast Food / Counter

17.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,737

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$690 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.