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Food Truck Market: ZIP 89012

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89012 sits in the above-average walkability at 10.8/20 on the EPA index. Median income runs 31% above the national median — $98,053 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 89012 is an urban area with moderate foot traffic. with a population of 38,339 and household incomes above the national median ($98,053). The area has 61 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

38,339

Population

$98,053

Median Income

+31% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 44.8 — older demographic, may prefer sit-down options.

College-Educated: 33.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 89012.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

7.6 per 10K residents

Fast Food / Counter

8.3 per 10K residents

What this means: Food trucks are 4.7% of the food scene here (3 trucks vs. 61 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,941

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$590 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 61 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.