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Food Truck Market: ZIP 89011

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89011 sits in the above-average walkability at 11.1/20 on the EPA index. Median income runs 25% above the national median — $93,136 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 89011 is an urban area with moderate foot traffic. with a population of 37,538 and household incomes above the national median ($93,136). There are 19 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

37,538

Population

$93,136

Median Income

+25% vs. national

Urban

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 44.2 — older demographic, may prefer sit-down options.

College-Educated: 30.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 89011.

Sit-Down Restaurants

2.7 per 10K residents

Fast Food / Counter

2.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,822

Median Gross Rent

$480 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.