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Food Truck Market: ZIP 89015

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89015 has decent foot traffic at 11.7/20 on the EPA walkability index. Income slightly below the national average ($72,096). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89015 is an urban area with moderate foot traffic. with a population of 44,704 and household incomes near the national median ($72,096). The area has 71 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

44,704

Population

$72,096

Median Income

-3% vs. national

Urban

Area Type

11.7/20

Foot Traffic

Walkable

Median Age: 40.1 — older demographic, may prefer sit-down options.

College-Educated: 14.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89015.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

4.5 per 10K residents

Fast Food / Counter

11.4 per 10K residents

What this means: Food trucks are 4.1% of the food scene here (3 trucks vs. 71 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,391

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$960 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 71 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.