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Food Truck Market: ZIP 89101

Opportunity Score

49 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89101 scores 13.7/20 for walkability — foot traffic is there. Income levels run 47% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 89101 is an urban area with moderate foot traffic. with a population of 42,739 and household incomes below the national median ($39,459). The area has 97 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

42,739

Population

$39,459

Median Income

-47% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 36.3 — mixed-age market, broad menu appeal.

College-Educated: 7.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89101.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

12.4 per 10K residents

Fast Food / Counter

10.3 per 10K residents

What this means: Food trucks are 4.0% of the food scene here (4 trucks vs. 97 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,083

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$9 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $39,459.

Low Competition, Proven Demand

Only 4 food trucks registered here against 97 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.