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Food Truck Market: ZIP 89118

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89118 has strong foot traffic at 13.3/20 on the EPA walkability index. Income slightly below the national average ($71,160). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89118 is an urban area with moderate foot traffic. with a population of 22,610 and household incomes near the national median ($71,160). There are 115 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,610

Population

$71,160

Median Income

-5% vs. national

Urban

Area Type

13.3/20

Foot Traffic

Walkable

Median Age: 42.3 — older demographic, may prefer sit-down options.

College-Educated: 19.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89118.

Sit-Down Restaurants

20.3 per 10K residents

Fast Food / Counter

30.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,620

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$1.3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.