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Food Truck Market: ZIP 89448

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89448 is a car-dependent suburban market. Walkability scores 5.7/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 89448 is an suburban area with low foot traffic. with a population of 1,698 and household incomes well above the national median ($137,586). There are 8 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

1,698

Population

$137,586

Median Income

+84% vs. national

Suburban

Area Type

5.7/20

Foot Traffic

Very Car-Dependent

Median Age: 60.5 — older demographic, may prefer sit-down options.

College-Educated: 43.3% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 89448.

Sit-Down Restaurants

29.4 per 10K residents

Fast Food / Counter

17.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,007

Median Gross Rent

$1.4 M

Median Home Value

Bank Branches

$180 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.