Home › Nevada › ZIP 89523

Food Truck Market: ZIP 89523

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89523 sits in the above-average walkability at 10.6/20 on the EPA index. Median income runs 33% above the national median — $99,061 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 89523 is an urban area with moderate foot traffic. with a population of 37,130 and household incomes above the national median ($99,061). There are 39 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

37,130

Population

$99,061

Median Income

+33% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 41.5 — older demographic, may prefer sit-down options.

College-Educated: 33.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 89523.

Sit-Down Restaurants

4.6 per 10K residents

Fast Food / Counter

5.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,845

Median Gross Rent

$610 K

Median Home Value

Bank Branches

$610 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.