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Food Truck Market: ZIP 89501

Opportunity Score

37 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89501 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 89501 is an urban area. with a population of 3,507 and household incomes below the national median ($33,963). The area has 65 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

3,507

Population

$33,963

Median Income

-54% vs. national

Urban

Area Type

Median Age: 54.5 — older demographic, may prefer sit-down options.

College-Educated: 35.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 89501.

Food Trucks

Low competition — room to establish

14.3 per 10K residents

Sit-Down Restaurants

122.6 per 10K residents

Fast Food / Counter

62.7 per 10K residents

What this means: Food trucks are 7.1% of the food scene here (5 trucks vs. 65 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,245

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$1.4 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $33,963.

Low Competition, Proven Demand

Only 5 food trucks registered here against 65 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.