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Food Truck Market: ZIP 89431

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89431 has strong foot traffic at 13.2/20 on the EPA walkability index. Income slightly below the national average ($66,592). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89431 is an urban area with moderate foot traffic. with a population of 39,833 and household incomes near the national median ($66,592). The area has 78 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

39,833

Population

$66,592

Median Income

-11% vs. national

Urban

Area Type

13.2/20

Foot Traffic

Walkable

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 10.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89431.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

8.5 per 10K residents

Fast Food / Counter

11.0 per 10K residents

What this means: Food trucks are 3.7% of the food scene here (3 trucks vs. 78 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,348

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 78 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.