Home › Nevada › ZIP 89502

Food Truck Market: ZIP 89502

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 89502 has strong foot traffic at 13.3/20 on the EPA walkability index. Income slightly below the national average ($65,328). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 89502 is an urban area with moderate foot traffic. with a population of 46,691 and household incomes near the national median ($65,328). The area has 169 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

46,691

Population

$65,328

Median Income

-12% vs. national

Urban

Area Type

13.3/20

Foot Traffic

Walkable

Median Age: 34.6 — mixed-age market, broad menu appeal.

College-Educated: 13.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 89502.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

15.6 per 10K residents

Fast Food / Counter

20.6 per 10K residents

What this means: Food trucks are 2.9% of the food scene here (5 trucks vs. 169 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,361

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$2.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 169 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.