FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90043

Opportunity Score
68 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90043 is an urban area with moderate foot traffic. with a population of 42,377 and household incomes near the national median ($64,792). There are 36 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

42,377
Population
$64,792
Median Income
-13% vs. national
Urban
Area Type
13.1/20
Foot Traffic
Walkable
Median Age: 42.5 — older demographic, may prefer sit-down options.
College-Educated: 23.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 90043.

7
Sit-Down Restaurants
1.7 per 10K residents
29
Fast Food / Counter
6.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,494
Median Gross Rent
$900 K
Median Home Value
4
Bank Branches
$300 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits