Food Truck Market: ZIP 90301
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90301 is an urban area with moderate foot traffic. with a population of 36,060 and household incomes near the national median ($65,806). There are 53 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
36,060
Population
$65,806
Median Income
-12% vs. national
Urban
Area Type
14.8/20
Foot Traffic
Very Car-Dependent
Median Age: 39.3 —
mixed-age market, broad menu appeal.
College-Educated: 15.7% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90301.
18
Sit-Down Restaurants
5.0 per 10K residents
35
Fast Food / Counter
9.7 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,732
Median Gross Rent
$760 K
Median Home Value
4
Bank Branches
$640 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 53
- Bank Branches
- 4
vs. National Average
Median Income
-12% vs. $74,580
Walkability
+4.3 pts vs. national avg
Nearby Markets
90302
1.3 mi
Pop: 29,003
$73,777
Walk: 13.8
90304
1.3 mi
Pop: 25,430
$64,125
Walk: 14.0
90305
1.9 mi
Pop: 14,708
$92,665
Walk: 13.5
90303
2.3 mi
Pop: 22,727
$72,815
Walk: 13.8
90056
2.7 mi
Pop: 8,543
$133,048
Walk: 13.3
90043
2.7 mi
Pop: 42,377
$64,792
Walk: 13.1
90250
3.0 mi
Pop: 93,826
$78,331
Walk: 13.2
90047
3.4 mi
Pop: 50,974
$71,664
Walk: 14.2
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits