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Food Truck Market: ZIP 90230

Opportunity Score

87 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 90230 sits in the top walkability tier at 15.3/20 on the EPA index. Median income runs 44% above the national median — $107,109 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 90230 is an urban area with high foot traffic. with a population of 31,009 and household incomes well above the national median ($107,109). There are 94 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

31,009

Population

$107,109

Median Income

+44% vs. national

Urban

Area Type

15.3/20

Foot Traffic

Very Walkable

Median Age: 40.5 — older demographic, may prefer sit-down options.

College-Educated: 42.2% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 90230.

Sit-Down Restaurants

8.4 per 10K residents

Fast Food / Counter

21.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,530

Median Gross Rent

$1 M

Median Home Value

Bank Branches

$1.8 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.