Food Truck Market: ZIP 90232
Opportunity Score
93
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90232 is an urban area with high foot traffic. with a population of 16,554 and household incomes well above the national median ($122,396). There are 105 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
16,554
Population
$122,396
Median Income
+64% vs. national
Urban
Area Type
15.6/20
Foot Traffic
Very Walkable
Median Age: 37.3 —
mixed-age market, broad menu appeal.
College-Educated: 45.6% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 90232.
60
Sit-Down Restaurants
36.2 per 10K residents
45
Fast Food / Counter
27.2 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,678
Median Gross Rent
$1.6 M
Median Home Value
4
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 105
- Bank Branches
- 4
vs. National Average
Median Income
+64% vs. $74,580
Walkability
+5.1 pts vs. national avg
Nearby Markets
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90230
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90035
2.3 mi
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90056
2.4 mi
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Walk: 13.3
90064
2.6 mi
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90016
2.7 mi
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90066
2.9 mi
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$114,141
Walk: 14.4
90212
3.0 mi
Pop: 10,728
$118,019
Walk: 15.7
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits