FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90212

Opportunity Score
92 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90212 is an urban area with high foot traffic. with a population of 10,728 and household incomes well above the national median ($118,019). There are 52 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

10,728
Population
$118,019
Median Income
+58% vs. national
Urban
Area Type
15.7/20
Foot Traffic
Very Walkable
Median Age: 44.2 — older demographic, may prefer sit-down options.
College-Educated: 63.1% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 90212.

33
Sit-Down Restaurants
30.8 per 10K residents
19
Fast Food / Counter
17.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,702
Median Gross Rent
$2 M
Median Home Value
18
Bank Branches
$15 M deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits