Food Truck Market: ZIP 90069
Opportunity Score
69
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90069 is an urban area with moderate foot traffic. with a population of 20,961 and household incomes well above the national median ($107,987). The area has 131 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
20,961
Population
$107,987
Median Income
+45% vs. national
Urban
Area Type
14.9/20
Foot Traffic
Very Car-Dependent
Median Age: 42.8 —
older demographic, may prefer sit-down options.
College-Educated: 63.2% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 90069.
3
Food Trucks
Low competition — room to establish
1.4 per 10K residents
93
Sit-Down Restaurants
44.4 per 10K residents
38
Fast Food / Counter
18.1 per 10K residents
What this means:
Food trucks are 2.2% of the food scene here (3 trucks vs. 131 restaurants).
Mobile food is underrepresented — customers have few options.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,240
Median Gross Rent
$1.1 M
Median Home Value
9
Bank Branches
$2.4 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 3
- Restaurants
- 131
- Bank Branches
- 9
vs. National Average
Median Income
+45% vs. $74,580
Walkability
+4.4 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
90048
1.6 mi
Pop: 21,476
$103,495
Walk: 17.0
90046
1.6 mi
Pop: 48,296
$96,250
Walk: 15.2
90211
2.0 mi
Pop: 9,120
$122,694
Walk: 16.9
90210
2.3 mi
Pop: 19,004
$187,801
Walk: 10.8
90212
2.6 mi
Pop: 10,728
$118,019
Walk: 15.7
90036
2.8 mi
Pop: 39,278
$109,785
Walk: 15.8
90035
2.9 mi
Pop: 29,000
$105,013
Walk: 15.7
91604
3.3 mi
Pop: 32,469
$141,875
Walk: 14.8
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits