FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90048

Opportunity Score
88 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90048 is an urban area with high foot traffic. with a population of 21,476 and household incomes well above the national median ($103,495). There are 126 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

21,476
Population
$103,495
Median Income
+39% vs. national
Urban
Area Type
17.0/20
Foot Traffic
Very Walkable
Median Age: 39.3 — mixed-age market, broad menu appeal.
College-Educated: 59.5% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 90048.

77
Sit-Down Restaurants
35.9 per 10K residents
49
Fast Food / Counter
22.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,416
Median Gross Rent
$1.9 M
Median Home Value
4
Bank Branches
$1 M deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits