FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90019

Opportunity Score
75 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90019 is an urban area with moderate foot traffic. with a population of 59,548 and household incomes near the national median ($73,934). There are 98 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

59,548
Population
$73,934
Median Income
-1% vs. national
Urban
Area Type
15.0/20
Foot Traffic
Very Car-Dependent
Median Age: 39.6 — mixed-age market, broad menu appeal.
College-Educated: 29.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 90019.

50
Sit-Down Restaurants
8.4 per 10K residents
48
Fast Food / Counter
8.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,795
Median Gross Rent
$1.3 M
Median Home Value
6
Bank Branches
$1.4 M deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits