Food Truck Market: ZIP 90018
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90018 is an urban area with moderate foot traffic. with a population of 48,745 and household incomes near the national median ($62,864). There are 28 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
48,745
Population
$62,864
Median Income
-16% vs. national
Urban
Area Type
14.9/20
Foot Traffic
Very Car-Dependent
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 16.3% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90018.
13
Sit-Down Restaurants
2.7 per 10K residents
15
Fast Food / Counter
3.1 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,509
Median Gross Rent
$920 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 28
vs. National Average
Median Income
-16% vs. $74,580
Walkability
+4.4 pts vs. national avg
Nearby Markets
90062
1.8 mi
Pop: 32,715
$67,701
Walk: 15.0
90006
2.1 mi
Pop: 55,527
$51,998
Walk: 16.6
90019
2.1 mi
Pop: 59,548
$73,934
Walk: 15.0
90005
2.2 mi
Pop: 39,142
$49,419
Walk: 16.1
90007
2.2 mi
Pop: 38,715
$35,378
Walk: 14.9
90008
2.2 mi
Pop: 33,252
$61,846
Walk: 11.8
90089
2.2 mi
Pop: 5,462
$-666,666,700
Walk: 16.5
90010
2.5 mi
Pop: 4,850
$101,455
Walk: 16.5
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits