Food Truck Market: ZIP 90010
Opportunity Score
88
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90010 is an urban area with high foot traffic. with a population of 4,850 and household incomes well above the national median ($101,455). There are 98 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
4,850
Population
$101,455
Median Income
+36% vs. national
Urban
Area Type
16.5/20
Foot Traffic
Very Walkable
Median Age: 34.0 —
mixed-age market, broad menu appeal.
College-Educated: 52.0% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 90010.
67
Sit-Down Restaurants
138.1 per 10K residents
31
Fast Food / Counter
63.9 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,603
Median Gross Rent
$830 K
Median Home Value
20
Bank Branches
$9.7 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 98
- Bank Branches
- 20
vs. National Average
Median Income
+36% vs. $74,580
Walkability
+6.0 pts vs. national avg
Nearby Markets
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90020
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90006
1.0 mi
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90004
1.3 mi
Pop: 58,484
$64,826
Walk: 15.0
90057
1.6 mi
Pop: 46,629
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Walk: 15.5
90029
2.0 mi
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Walk: 14.7
90007
2.5 mi
Pop: 38,715
$35,378
Walk: 14.9
90017
2.5 mi
Pop: 30,172
$52,717
Walk: 14.6
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits