Food Truck Market: ZIP 90004
Opportunity Score
72
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90004 is an urban area with high foot traffic. with a population of 58,484 and household incomes near the national median ($64,826). There are 99 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
58,484
Population
$64,826
Median Income
-13% vs. national
Urban
Area Type
15.0/20
Foot Traffic
Very Walkable
Median Age: 36.7 —
mixed-age market, broad menu appeal.
College-Educated: 30.0% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 90004.
62
Sit-Down Restaurants
10.6 per 10K residents
37
Fast Food / Counter
6.3 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,831
Median Gross Rent
$1.6 M
Median Home Value
7
Bank Branches
$1.8 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 99
- Bank Branches
- 7
vs. National Average
Median Income
-13% vs. $74,580
Walkability
+4.5 pts vs. national avg
Nearby Markets
90020
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Walk: 15.0
90005
1.2 mi
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$49,419
Walk: 16.1
90010
1.3 mi
Pop: 4,850
$101,455
Walk: 16.5
90038
1.4 mi
Pop: 27,127
$61,454
Walk: 16.0
90029
1.5 mi
Pop: 33,303
$60,440
Walk: 14.7
90028
2.0 mi
Pop: 32,883
$61,349
Walk: 17.1
90006
2.3 mi
Pop: 55,527
$51,998
Walk: 16.6
90019
2.6 mi
Pop: 59,548
$73,934
Walk: 15.0
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits