Food Truck Market: ZIP 90038
Opportunity Score
72
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90038 is an urban area with high foot traffic. with a population of 27,127 and household incomes near the national median ($61,454). There are 77 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
27,127
Population
$61,454
Median Income
-18% vs. national
Urban
Area Type
16.0/20
Foot Traffic
Very Walkable
Median Age: 34.5 —
mixed-age market, broad menu appeal.
College-Educated: 32.1% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 90038.
41
Sit-Down Restaurants
15.1 per 10K residents
36
Fast Food / Counter
13.3 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,789
Median Gross Rent
$1.2 M
Median Home Value
2
Bank Branches
$190 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 77
- Bank Branches
- 2
vs. National Average
Median Income
-18% vs. $74,580
Walkability
+5.5 pts vs. national avg
Nearby Markets
90028
0.8 mi
Pop: 32,883
$61,349
Walk: 17.1
90004
1.4 mi
Pop: 58,484
$64,826
Walk: 15.0
90020
1.9 mi
Pop: 38,994
$61,184
Walk: 15.0
90036
2.0 mi
Pop: 39,278
$109,785
Walk: 15.8
90029
2.2 mi
Pop: 33,303
$60,440
Walk: 14.7
90005
2.3 mi
Pop: 39,142
$49,419
Walk: 16.1
90068
2.5 mi
Pop: 21,572
$101,630
Walk: 13.1
90019
2.7 mi
Pop: 59,548
$73,934
Walk: 15.0
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits