Food Truck Market: ZIP 90068
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90068 is an urban area with moderate foot traffic. with a population of 21,572 and household incomes well above the national median ($101,630). There are 21 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
21,572
Population
$101,630
Median Income
+36% vs. national
Urban
Area Type
13.1/20
Foot Traffic
Walkable
Median Age: 41.7 —
older demographic, may prefer sit-down options.
College-Educated: 55.2% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 90068.
9
Sit-Down Restaurants
4.2 per 10K residents
12
Fast Food / Counter
5.6 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,201
Median Gross Rent
$1.8 M
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 21
vs. National Average
Median Income
+36% vs. $74,580
Walkability
+2.6 pts vs. national avg
Nearby Markets
90028
1.7 mi
Pop: 32,883
$61,349
Walk: 17.1
91608
1.9 mi
Pop: 38
$-666,666,700
Walk: 10.3
90027
2.1 mi
Pop: 46,558
$94,521
Walk: 14.5
90038
2.5 mi
Pop: 27,127
$61,454
Walk: 16.0
90046
2.7 mi
Pop: 48,296
$96,250
Walk: 15.2
91506
3.2 mi
Pop: 18,612
$105,955
Walk: 14.4
90029
3.3 mi
Pop: 33,303
$60,440
Walk: 14.7
91602
3.4 mi
Pop: 20,957
$102,914
Walk: 14.7
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits