Food Truck Market: ZIP 90028
Opportunity Score
73
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90028 is an urban area with high foot traffic. with a population of 32,883 and household incomes near the national median ($61,349). There are 186 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
32,883
Population
$61,349
Median Income
-18% vs. national
Urban
Area Type
17.1/20
Foot Traffic
Very Walkable
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 42.0% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 90028.
109
Sit-Down Restaurants
33.1 per 10K residents
77
Fast Food / Counter
23.4 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,899
Median Gross Rent
$1 M
Median Home Value
6
Bank Branches
$1.7 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 186
- Bank Branches
- 6
vs. National Average
Median Income
-18% vs. $74,580
Walkability
+6.6 pts vs. national avg
Nearby Markets
90038
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Walk: 16.0
90068
1.7 mi
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$101,630
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90004
2.0 mi
Pop: 58,484
$64,826
Walk: 15.0
90029
2.3 mi
Pop: 33,303
$60,440
Walk: 14.7
90046
2.5 mi
Pop: 48,296
$96,250
Walk: 15.2
90020
2.6 mi
Pop: 38,994
$61,184
Walk: 15.0
90036
2.6 mi
Pop: 39,278
$109,785
Walk: 15.8
90027
2.8 mi
Pop: 46,558
$94,521
Walk: 14.5
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits