FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90020

Opportunity Score
71 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90020 is an urban area with high foot traffic. with a population of 38,994 and household incomes near the national median ($61,184). There are 137 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

38,994
Population
$61,184
Median Income
-18% vs. national
Urban
Area Type
15.0/20
Foot Traffic
Very Walkable
Median Age: 36.2 — mixed-age market, broad menu appeal.
College-Educated: 36.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 90020.

91
Sit-Down Restaurants
23.3 per 10K residents
46
Fast Food / Counter
11.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,773
Median Gross Rent
$850 K
Median Home Value
4
Bank Branches
$330 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits