FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90017

Opportunity Score
65 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90017 is an urban area with moderate foot traffic. with a population of 30,172 and household incomes near the national median ($52,717). There are 105 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

30,172
Population
$52,717
Median Income
-29% vs. national
Urban
Area Type
14.6/20
Foot Traffic
Very Car-Dependent
Median Age: 33.3 — mixed-age market, broad menu appeal.
College-Educated: 24.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 90017.

49
Sit-Down Restaurants
16.2 per 10K residents
56
Fast Food / Counter
18.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,818
Median Gross Rent
$690 K
Median Home Value
23
Bank Branches
$25 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Restaurants
105
Bank Branches
23

vs. National Average

Median Income
-29% vs. $74,580
Walkability
+4.1 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits