Food Truck Market: ZIP 90014
Opportunity Score
39
/ 100
Challenging
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90014 is an urban area. with a population of 10,224 and household incomes below the national median ($31,000). The area has 65 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
10,224
Population
$31,000
Median Income
-58% vs. national
Urban
Area Type
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 36.4% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 90014.
4
Food Trucks
Low competition — room to establish
3.9 per 10K residents
29
Sit-Down Restaurants
28.4 per 10K residents
36
Fast Food / Counter
35.2 per 10K residents
What this means:
Food trucks are 5.8% of the food scene here (4 trucks vs. 65 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,583
Median Gross Rent
$620 K
Median Home Value
1
Bank Branches
$59 K deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 4
- Restaurants
- 65
- Bank Branches
- 1
vs. National Average
Median Income
-58% vs. $74,580
Food Trucks
4 vs. ~3 median
Nearby Markets
90079
0.3 mi
Pop: 0
$-666,666,700
90071
0.7 mi
Pop: 556
$-666,666,700
Walk: 18.2
90013
0.8 mi
Pop: 14,357
$36,948
90015
1.0 mi
Pop: 24,704
$69,268
Walk: 16.4
90017
1.1 mi
Pop: 30,172
$52,717
Walk: 14.6
90021
1.4 mi
Pop: 2,897
$32,222
Walk: 16.7
90012
1.8 mi
Pop: 37,336
$66,860
Walk: 16.0
90057
2.1 mi
Pop: 46,629
$44,823
Walk: 15.5
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits