FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90013

Opportunity Score
54 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90013 is an urban area. with a population of 14,357 and household incomes below the national median ($36,948). There are 89 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,357
Population
$36,948
Median Income
-50% vs. national
Urban
Area Type
Median Age: 41.4 — older demographic, may prefer sit-down options.
College-Educated: 37.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 90013.

49
Sit-Down Restaurants
34.1 per 10K residents
40
Fast Food / Counter
27.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,240
Median Gross Rent
$800 K
Median Home Value
3
Bank Branches
$990 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits