Food Truck Market: ZIP 90012
Opportunity Score
73
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90012 is an urban area with high foot traffic. with a population of 37,336 and household incomes near the national median ($66,860). There are 156 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
37,336
Population
$66,860
Median Income
-10% vs. national
Urban
Area Type
16.0/20
Foot Traffic
Very Walkable
Median Age: 36.7 —
mixed-age market, broad menu appeal.
College-Educated: 32.3% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 90012.
101
Sit-Down Restaurants
27.1 per 10K residents
55
Fast Food / Counter
14.7 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,116
Median Gross Rent
$690 K
Median Home Value
12
Bank Branches
$4.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 156
- Bank Branches
- 12
vs. National Average
Median Income
-10% vs. $74,580
Walkability
+5.5 pts vs. national avg
Nearby Markets
90071
1.5 mi
Pop: 556
$-666,666,700
Walk: 18.2
90013
1.5 mi
Pop: 14,357
$36,948
90014
1.8 mi
Pop: 10,224
$31,000
90026
2.0 mi
Pop: 62,692
$87,334
Walk: 15.4
90017
2.0 mi
Pop: 30,172
$52,717
Walk: 14.6
90033
2.1 mi
Pop: 45,647
$59,652
Walk: 15.4
90079
2.1 mi
Pop: 0
$-666,666,700
90031
2.4 mi
Pop: 36,127
$63,090
Walk: 13.5
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits