Food Truck Market: ZIP 90015
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90015 is an urban area with high foot traffic. with a population of 24,704 and household incomes near the national median ($69,268). The area has 97 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
24,704
Population
$69,268
Median Income
-7% vs. national
Urban
Area Type
16.4/20
Foot Traffic
Very Walkable
Median Age: 32.9 —
mixed-age market, broad menu appeal.
College-Educated: 35.5% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 90015.
4
Food Trucks
Low competition — room to establish
1.6 per 10K residents
50
Sit-Down Restaurants
20.2 per 10K residents
47
Fast Food / Counter
19.0 per 10K residents
What this means:
Food trucks are 4.0% of the food scene here (4 trucks vs. 97 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,426
Median Gross Rent
$790 K
Median Home Value
8
Bank Branches
$1.9 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 4
- Restaurants
- 97
- Bank Branches
- 8
vs. National Average
Median Income
-7% vs. $74,580
Walkability
+5.9 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
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90071
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90007
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90057
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90089
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90013
1.8 mi
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits