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Food Truck Market: ZIP 90260

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 90260 has strong foot traffic at 14.4/20 on the EPA walkability index. Income near the national average ($87,825). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 90260 is an urban area with moderate foot traffic. with a population of 32,075 and household incomes above the national median ($87,825). There are 51 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

32,075

Population

$87,825

Median Income

+18% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 15.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 90260.

Sit-Down Restaurants

5.6 per 10K residents

Fast Food / Counter

10.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,967

Median Gross Rent

$800 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.