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Food Truck Market: ZIP 90806

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 90806 has decent foot traffic at 12.4/20 on the EPA walkability index. Income near the national average ($79,208). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 90806 is an urban area with moderate foot traffic. with a population of 41,664 and household incomes above the national median ($79,208). There are 57 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

41,664

Population

$79,208

Median Income

+6% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 36.2 — mixed-age market, broad menu appeal.

College-Educated: 14.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 90806.

Sit-Down Restaurants

4.1 per 10K residents

Fast Food / Counter

9.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,721

Median Gross Rent

$770 K

Median Home Value

Bank Branches

$720 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.