Food Truck Market: ZIP 90712
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90712 is an urban area with moderate foot traffic. with a population of 30,800 and household incomes well above the national median ($122,435). There are 72 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
30,800
Population
$122,435
Median Income
+64% vs. national
Urban
Area Type
10.5/20
Foot Traffic
Walkable
Median Age: 37.8 —
mixed-age market, broad menu appeal.
College-Educated: 25.7% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 90712.
26
Sit-Down Restaurants
8.4 per 10K residents
46
Fast Food / Counter
14.9 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,325
Median Gross Rent
$830 K
Median Home Value
6
Bank Branches
$1.8 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 72
- Bank Branches
- 6
vs. National Average
Median Income
+64% vs. $74,580
Walkability
+0.0 pts vs. national avg
Nearby Markets
90713
2.4 mi
Pop: 28,221
$133,419
Walk: 9.5
90805
2.5 mi
Pop: 92,402
$73,415
Walk: 12.7
90807
2.6 mi
Pop: 33,101
$103,777
Walk: 12.0
90706
3.0 mi
Pop: 76,819
$78,722
Walk: 13.7
90808
3.1 mi
Pop: 39,317
$137,855
Walk: 9.3
90755
3.4 mi
Pop: 11,521
$113,512
90806
3.5 mi
Pop: 41,664
$79,208
Walk: 12.4
90723
3.7 mi
Pop: 52,050
$75,250
Walk: 14.2
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits