FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90706

Opportunity Score
75 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90706 is an urban area with moderate foot traffic. with a population of 76,819 and household incomes above the national median ($78,722). There are 106 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

76,819
Population
$78,722
Median Income
+6% vs. national
Urban
Area Type
13.7/20
Foot Traffic
Walkable
Median Age: 36.0 — mixed-age market, broad menu appeal.
College-Educated: 14.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 90706.

44
Sit-Down Restaurants
5.7 per 10K residents
62
Fast Food / Counter
8.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,830
Median Gross Rent
$710 K
Median Home Value
4
Bank Branches
$770 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits