FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 90242

Opportunity Score
62 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 90242 is an urban area with moderate foot traffic. with a population of 40,767 and household incomes above the national median ($89,075). The area has 59 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

40,767
Population
$89,075
Median Income
+19% vs. national
Urban
Area Type
13.9/20
Foot Traffic
Walkable
Median Age: 37.7 — mixed-age market, broad menu appeal.
College-Educated: 17.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 90242.

4
Food Trucks
Low competition — room to establish
1.0 per 10K residents
19
Sit-Down Restaurants
4.7 per 10K residents
40
Fast Food / Counter
9.8 per 10K residents
What this means: Food trucks are 6.3% of the food scene here (4 trucks vs. 59 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,918
Median Gross Rent
$760 K
Median Home Value
4
Bank Branches
$500 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
Food Trucks
4
Restaurants
59
Bank Branches
4

vs. National Average

Median Income
+19% vs. $74,580
Walkability
+3.4 pts vs. national avg
Food Trucks
4 vs. ~3 median

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits