Food Truck Market: ZIP 90201
Opportunity Score
58
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90201 is an urban area with moderate foot traffic. with a population of 92,763 and household incomes near the national median ($60,927). With 7 food trucks and 99 restaurants, this is an active food scene.
Area Profile
92,763
Population
$60,927
Median Income
-18% vs. national
Urban
Area Type
13.5/20
Foot Traffic
Walkable
Median Age: 32.6 —
mixed-age market, broad menu appeal.
College-Educated: 4.9% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90201.
7
Food Trucks
Moderate — proven market
0.8 per 10K residents
29
Sit-Down Restaurants
3.1 per 10K residents
70
Fast Food / Counter
7.5 per 10K residents
What this means:
Food trucks are 6.6% of the food scene here (7 trucks vs. 99 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,658
Median Gross Rent
$570 K
Median Home Value
6
Bank Branches
$990 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 7
- Restaurants
- 99
- Bank Branches
- 6
vs. National Average
Median Income
-18% vs. $74,580
Walkability
+3.0 pts vs. national avg
Food Trucks
7 vs. ~3 median
Nearby Markets
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90058
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits