Food Truck Market: ZIP 90040
Opportunity Score
73
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90040 is an urban area with moderate foot traffic. with a population of 11,430 and household incomes near the national median ($74,472). There are 41 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
11,430
Population
$74,472
Median Income
+0% vs. national
Urban
Area Type
14.7/20
Foot Traffic
Very Car-Dependent
Median Age: 38.3 —
mixed-age market, broad menu appeal.
College-Educated: 7.8% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90040.
9
Sit-Down Restaurants
7.9 per 10K residents
32
Fast Food / Counter
28.0 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,532
Median Gross Rent
$600 K
Median Home Value
5
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 41
- Bank Branches
- 5
vs. National Average
Median Income
+0% vs. $74,580
Walkability
+4.2 pts vs. national avg
Nearby Markets
90022
2.1 mi
Pop: 60,343
$67,967
Walk: 14.9
90201
2.2 mi
Pop: 92,763
$60,927
Walk: 13.5
90270
2.6 mi
Pop: 24,218
$61,165
Walk: 14.3
90640
3.1 mi
Pop: 61,382
$79,625
Walk: 11.6
90240
3.5 mi
Pop: 24,853
$101,904
Walk: 13.3
90023
3.9 mi
Pop: 43,857
$59,057
Walk: 15.2
90241
4.0 mi
Pop: 45,319
$88,006
Walk: 15.0
91754
4.1 mi
Pop: 32,248
$86,331
Walk: 16.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits