Food Truck Market: ZIP 90640
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90640 is an urban area with moderate foot traffic. with a population of 61,382 and household incomes above the national median ($79,625). The area has 116 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
61,382
Population
$79,625
Median Income
+7% vs. national
Urban
Area Type
11.6/20
Foot Traffic
Walkable
Median Age: 40.1 —
older demographic, may prefer sit-down options.
College-Educated: 16.4% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90640.
4
Food Trucks
Low competition — room to establish
0.7 per 10K residents
46
Sit-Down Restaurants
7.5 per 10K residents
70
Fast Food / Counter
11.4 per 10K residents
What this means:
Food trucks are 3.3% of the food scene here (4 trucks vs. 116 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,827
Median Gross Rent
$700 K
Median Home Value
8
Bank Branches
$1.8 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 4
- Restaurants
- 116
- Bank Branches
- 8
vs. National Average
Median Income
+7% vs. $74,580
Walkability
+1.1 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
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91755
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90040
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90022
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91754
3.4 mi
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Walk: 16.1
91770
3.9 mi
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90606
4.1 mi
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Walk: 14.5
90240
4.2 mi
Pop: 24,853
$101,904
Walk: 13.3
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits