Food Truck Market: ZIP 90606
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90606 is an urban area with moderate foot traffic. with a population of 32,057 and household incomes well above the national median ($100,428). There are 42 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
32,057
Population
$100,428
Median Income
+35% vs. national
Urban
Area Type
14.5/20
Foot Traffic
Very Car-Dependent
Median Age: 37.8 —
mixed-age market, broad menu appeal.
College-Educated: 13.5% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90606.
15
Sit-Down Restaurants
4.7 per 10K residents
27
Fast Food / Counter
8.4 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,871
Median Gross Rent
$660 K
Median Home Value
2
Bank Branches
$280 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 42
- Bank Branches
- 2
vs. National Average
Median Income
+35% vs. $74,580
Walkability
+4.0 pts vs. national avg
Nearby Markets
90660
1.8 mi
Pop: 60,272
$88,201
Walk: 12.0
90602
3.0 mi
Pop: 25,905
$68,505
Walk: 16.0
90670
3.0 mi
Pop: 17,851
$88,872
Walk: 13.7
90601
3.3 mi
Pop: 30,078
$104,052
Walk: 12.4
90605
3.5 mi
Pop: 39,387
$99,635
Walk: 12.6
90240
3.9 mi
Pop: 24,853
$101,904
Walk: 13.3
90640
4.1 mi
Pop: 61,382
$79,625
Walk: 11.6
91733
4.8 mi
Pop: 41,255
$68,278
Walk: 13.9
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits