Food Truck Market: ZIP 90601
Opportunity Score
83
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90601 is an urban area with moderate foot traffic. with a population of 30,078 and household incomes well above the national median ($104,052). There are 63 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
30,078
Population
$104,052
Median Income
+40% vs. national
Urban
Area Type
12.4/20
Foot Traffic
Walkable
Median Age: 41.6 —
older demographic, may prefer sit-down options.
College-Educated: 22.7% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90601.
30
Sit-Down Restaurants
10.0 per 10K residents
33
Fast Food / Counter
11.0 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,974
Median Gross Rent
$790 K
Median Home Value
2
Bank Branches
$300 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 63
- Bank Branches
- 2
vs. National Average
Median Income
+40% vs. $74,580
Walkability
+1.9 pts vs. national avg
Nearby Markets
90602
2.4 mi
Pop: 25,905
$68,505
Walk: 16.0
91733
3.1 mi
Pop: 41,255
$68,278
Walk: 13.9
90606
3.3 mi
Pop: 32,057
$100,428
Walk: 14.5
90605
3.9 mi
Pop: 39,387
$99,635
Walk: 12.6
91746
3.9 mi
Pop: 28,387
$86,567
Walk: 12.5
91745
4.1 mi
Pop: 54,351
$109,183
Walk: 12.2
90660
4.3 mi
Pop: 60,272
$88,201
Walk: 12.0
91732
4.6 mi
Pop: 57,431
$75,108
Walk: 13.4
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits